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Ad Age Video & Podcasts

How Malibu rum is turning summer from a season to a mindset

Singer Jax remade Rupert Hines' 1979 single 'Escape (the Pina Colada Song)' for a new Malibu campaign. (Malibu)
JS
By:
Jon Springer
August 09, 2023 10:00 AM

August is National Rum Month, and so it’s high season for the flavored rum brand Malibu. But when the beach days come to an end and autumn sets in, how will the brand hold up?

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TV Upfront
Amazon 2025 upfront pitch—what to know about shoppable TV and sports packages
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Amazon is leaning into sports and bringing its retail arm into shoppable ads.

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Amazon 2025 upfront pitch—what to know about shoppable TV and sports packages
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Inside McDonald’s global marketing playbook
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Inside McDonald’s global marketing playbook
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Fox upfront flaunts skinny portfolio and pitches new AI tools
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NBCU continues its big sports pitch in bid for scarce ad dollars during 2025 upfront

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