Consumers Literally the Face of Pepsi's Latest China Push

Pepsi temporarily changed the color of its cans and bottles to one commonly associated with China -- and Coca-Cola.

By:

Normandy Madden

By:

September 24, 2007 05:00 AM

Featured Stories

Food & Beverage

How Heinz ketchup is fighting hot sauce at breakfast

The condiment maker has put ketchup in syrup bottles in diners as part of a campaign that includes Reddit, outdoor, social, TV and celebrity Gil Ozeri.

By:

Erika Wheless

How Heinz ketchup is fighting hot sauce at breakfast

Accounts in Review

Ulta Beauty hires VaynerMedia—behind their ‘modern AOR’ relationship

By:

Brian Bonilla

Ulta Beauty hires VaynerMedia—behind their ‘modern AOR’ relationship

How Apple’s new AI image search gives brands another marketing channel

By:

Asa Hiken

How Apple’s new AI image search gives brands another marketing channel

Cannes Lions

Cannes Lions 2025 schedule—events for CMOs, creatives, ad tech leaders and more

By:

Sabrina Sanchez

Cannes Lions 2025 schedule—events for CMOs, creatives, ad tech leaders and more