News Archive

Consumers Literally the Face of Pepsi's Latest China Push

Pepsi temporarily changed the color of its cans and bottles to one commonly associated with China -- and Coca-Cola.
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By:
Normandy Madden
By:
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September 24, 2007 05:00 AM

Featured Stories

Agencies
15 agency executives leading the charge for personalization through AI and other tech innovations
Agencies

These executives are building AI products and tools for their agencies and clients.

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By:
Brian Bonilla
15 agency executives leading the charge for personalization through AI and other tech innovations
Ad Tech
How Buzzfeed is launching shoppable ads with ShopsenseAI
Ad Tech
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By:
Asa Hiken
How Buzzfeed is launching shoppable ads with ShopsenseAI
Sports
How sports hype videos became a marketing tool for teams—watch 8 winners
Sports
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By:
Jon Springer
How sports hype videos became a marketing tool for teams—watch 8 winners
Food & Beverage
How a simple Chipotle Instagram post led to a new campaign
Food & Beverage
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By:
Erika Wheless
How a simple Chipotle Instagram post led to a new campaign