Veteran creative Gary Koepke, co-founder of the former Boston ad agency Modernista!, has joined TheBridge.Co, a New York and L.A.-based production and content company that specializes in connecting artists with brands. Most recently, he was North American chief creative officer for SapientNitro (now SapientRazorfish). He joins TheBridge.Co as a director/art director/producer.
Koepke had already been working with the company on projects, which include "We Don't Ask," a spot for the Hyundai Genesis for Innocean. He also led creative on TheBridge.Co-led Hyundai live event in Seoul featuring Gwen Stefani, Andra Day and K-Pop band CL.