With a projected 20% boost in revenue this year, and a retention rate of 93%, New York-based Crossmedia once again trumps the notion that media agencies survive on scale. The agency has 50 executives across New York, Los Angeles and Philadelphia.
Small Agency Awards
Small Agency of the Year, 11-75 Employees, Silver: Crossmedia
With Four Full-Time Data Scientists In-House, Analytics Is a Priority for This Shop
Building on last year's growth -- in 2011, the firm doubled in size, adding more than $1 million in revenue -- the shop grew its new analytics group RedBox, which already accounts for about 10% of its revenue and staff. RedBox generated non-media placement revenue to the tune of $500,000 in its first year with a full-time staff of four data scientists.
The shop also started a social- and content-development practice that's now servicing a handful of clients. It fulfilled a regional-expansion goal with a Los Angeles office in cool Venice Beach and a portfolio there comprising four retainer clients. What could be better than all this growth? Oh yeah, burger Fridays.