Women in Advertising: The Tech Stars

Joanne Bradford Chief Marketing, Revenue Officer, Demand Media Carolyn Everson VP-Global Marketing Solutions, Facebook That means Ms. Everson's 9-year-old twins have traveled to Australia, China, England, India, Italy, Japan, Kenya, New Zealand, Nigeria and Spain -- all in the past year. In addition to the fourth graders having an amazing experience, a precedent has been set at her company that a powerful job and a rich family life aren't mutually exclusive. "This notion that you can't have both, I think, is wrong, and it's one reason women opt out and don't go for senior-level positions," she said. Of course, it helps if your boss is Sheryl Sandberg, who has written what she deems a "call to action" for women in the workplace, Lean In," and who famously leaves work at 5:30 to carve out family time. "Sheryl is a very important reason I'm at this company," Ms. Everson said. "She's an incredible advocate for me personally and women in general." Nancy Kramer Founder, Resource Interactive For the first 15 years, all Resource's clients were tech companies. That included fellow digital pioneer Compuserve, for which the shop did a 1997 Super Bowl ad. That tech focus evolved into what Resource believes is today both the largest independent digital shop and female-owned ad agency in the U.S., with 400 employees and $60 million in revenue. Clients include such major players as Procter & Gamble Co., Nestle and Victoria's Secret. It wasn't always easy. Ms. Kramer, who's been financially independent since 16 and worked her way through college as a clerk at Kroger, at various times had to get her former husband to co-sign for bank loans and got hit on a lot by male fellow travelers during trips to Silicon Valley. "In the early years, I chose not to really be focused on the fact I was a woman. I just forged through it," she said. "Now I feel there's really a need to speak out about women not getting paid the same as a man does for the same job." Marissa Mayer CEO, Yahoo Fernanda Romano Partner, Chief Creative Officer, Naked Sheryl Sandberg Chief Operating Officer, Facebook Susan Wojcicki Senior VP-Advertising, Google Ms. Wojcicki is a quiet performer who would rather let the results speak for themselves. In recent interviews, she has said managing a household with four young children and a flock of chickens is every bit the challenge of managing Google. But Ms. Wojcicki has had Larry Page's ear ever since he and Sergey Brin founded Google in her Menlo Park garage. Soon after Mr. Page took over as CEO in early 2012, he gave Ms. Wojcicki a huge vote of confidence by giving her oversight of engineering in addition to ad products and making her one of his 10 direct reports.

Women in Advertising: The Tech Stars

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