As senior director, brand marketing creative at Nike, Lauren Gallo, 35, spent the past year developing marketing campaigns around Billie Eilish’s Air Force 1 collab, a Megan Thee Stallion partnership celebrating the athleticism of the rap star’s life as a performer and another embracing dance as sport. What ties such efforts together are “the thread of making an impact on communities and making sport a daily habit,” Gallo said.