Entries for the 2024 Ad Age A-List & Creativity Awards are open. They include a total of 11 new categories, awards created to reflect shifts in the industry as well as recognition to companies and people vital to guiding advertising and marketing into the future.
A-List & Creativity Awards 2024—everything you need to know
The A-List & Creativity Awards honor forward-thinking agencies, production companies, brand marketers, talent and work. The long-running A-List is judged by the Ad Age editorial staff, who comb through hundreds of submissions. The Creativity Awards are chosen by esteemed juries led by Ad Age.
What are the new categories for the 2024 awards?
The A-List Awards, which recognize the industry's best-in-class agencies, include two brand-new categories: Independent Agency of the Year and Performance Marketing Agency of the Year. Additionally, this year we've split Agency Network of the Year into separate categories for global and U.S. networks.
The Creativity Awards have five new categories—Brand of the Year; Best Partnership/Collaboration; Best Use of AI; Editor of the Year and Executive Producer of the Year. We've also divided Creative of the Year into agency and in-house categories.
Back for the second year is Best Use of TikTok, presented by Ad Age and TikTok, which will be chosen by a jury composed of Ad Age editors and TikTok executives. Free to enter, the award will honor an agency or brand that understands TikTok’s core DNA—showing the power of creativity on the platform—and created work made for TikTok that drove cultural and/or commercial impact.
What are the deadlines for the 2024 awards?
The final deadline for the A-List & Creativity Awards is Dec. 5, 2023. (We want you to enjoy your holiday break.)
How much does it cost to enter?
Pricing for the A-List & Creativity Awards is two-tiered: Standard pricing of $550 per category will be available until Wednesday, Nov. 1, 2023, at 11:59 p.m. ET. Afterward, pricing will be $700 per category until the final deadline of Tuesday, Dec. 5, 2023, at 5 p.m. ET. Any late submissions will incur a $50 processing fee. (We want to enjoy our holiday break too.)
The Best Use of TikTok award is free to enter.
How do I enter?
Instructions, criteria, eligibility and tips for entering can all be found at AdAge.com/ACAwards2024.
When are finalists and winners notified?
A-List winners will be notified in February and revealed in our March 2024 issue. Creativity finalists will be announced online at AdAge.com in late March and winners will be announced live at the Ad Age A-List & Creativity Gala, which is slated for April 24, 2024, in New York.
Check out this year's honorees: The 2023 A-List winners are featured here and the winners of the 2023 Creativity Awards can be found here.
Good luck and we hope to see you at the gala!

Aaron Walton, co-founder and CEO of Walton Isaacson, was named the 2023 A-List Agency Executive of the Year