Director Kim Gehrig raises the storytelling bar with her impressive range and unique perspective

Director Kim Gehrig of Somesuch has consistently raised the bar for how advertising stories can be told, with her impressive range that spans visual delights, gripping drama, whimsical laughs and more. Such was evident last year in her immersive tales for clients big and small. She turned serene nature documentary scenes on their head in a heart-thumping ad for candy brand Green & Blacks, set to a frenetic M.I.A. track. The feat demanded extensive scouring of archival footage, set building, tabletop shoots, artful compositing and expert editing. See all of the 2022 Ad Age Creativity Awards winners here Gehrig put viewers on the edge of their seats with a hilarious, acrobatic display of device fumbling to promote the damage resistance of the iPhone. “How did she make that?" wondered juror Dav Karbassioun, president of Pulse films. “It’s an incredible bit of direction.” On the other end of the spectrum was a mysterious tale around the Apple device that somehow got lost in a haystack. “It was so simple, but so rewatchable,” said juror Leila Gage, head of production at Fig. Gehrig closed out the year with an Airbnb ad like no other—about a lovable clan of hirsute “strangers” who make themselves at home in one of the platform’s properties—only to reveal themselves later as something a bit more familiar. “She can do everything,” said this year’s Production Jury Chair Ali Brown, president at Prettybird. “The breadth of her reel blows me away.” See all of the 2022 Ad Age Creativity Awards winners here

Director Kim Gehrig raises the storytelling bar with her impressive range and unique perspective

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