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Year in Review

62 creatives to watch in 2025

Our group of creatives (including those pictured here) tell us what work they’re proud of from 2024 and what they’re excited about in 2025. (Ad Age composite. Photos courtesy companies.)
TN
By:
Tim Nudd
January 15, 2025 10:00 AM

Sometimes, the lack of a blueprint is just what creatives need.

Featured Stories

Agencies
Madwell’s closure—what marketers can learn about assessing agency financial risk
Agencies

There are various ways marketers can evaluate their agency partners’ financial fitness.

EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Madwell’s closure—what marketers can learn about assessing agency financial risk
Possible Conference
Possible 2025 takeaways for marketers
Possible Conference
PH
By:
Parker Herren
GF
By:
Gillian Follett
Possible 2025 takeaways for marketers
Google
How Google plans to measure ad campaigns on iPhones
Google
GS
By:
Garett Sloane
How Google plans to measure ad campaigns on iPhones
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop

Latest News

US ad employment fell in April for the fifth straight month
Madwell’s closure—what marketers can learn about assessing agency financial risk
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See More in Year in Review

2025 advertising and marketing predictions from industry leaders
20 ad tech executives predict 2025 trends
62 creatives to watch in 2025
CMOs to watch in 2025
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