They spent the next two weeks writing poop jokes.
“It certainly helped to break the ice at our new agency,” said Shah. The client approved four spots, which Brahmbhatt and Shah made with Philipp Feit, chief creative officer of recording studio German Wahnsinn, perfecting the voiceover and adding the nature sounds that make the spots such a rich listening experience.
The agency submitted the work to Cannes, and when the shortlists were announced last Sunday, Brahmbhatt and Shah were overjoyed. “For us, this news was already unexpected, and we thought it would be the end of it,” said Brahmbhatt.
Little did they know they’d win not just a Lion but a Gold Lion, a top industry prize. Winning gold (unlike silver or bronze) meant they would get to walk up on stage in the Palais to accept the award, and the “Otter” spot would be played for the packed audience as well.
It made for a memorable moment: