Creators at Cannes—how brands, agencies and influencers are interacting at the ad festival

Dozens of influencers are filming “Get Ready With Me” videos, recording podcast episodes and sharing photos of themselves clad in glamorous cocktail dresses from the Cannes Lions International Festival of Creativity this week. And with mega-influencers such as Alix Earle, Harry Jowsey, Jackie Aina and Tefi Pessoa among the group of creators simultaneously pumping out Cannes-centric social content, social media users largely unfamiliar with the ad festival are now taking note.