Cannes Lions is facilitating the judging process, and a jury consisting of senior creative and strategy leads from across five holding companies will select a winner. Jurors will include Credle, from Interpublic Group of Cos’ FCB; Chaka Sobhani, global chief creative officer of Publicis’ Leo Burnett; Luiz Sanches, chief creative officer of Omnicom's BBDO North America; Judy John, global chief creative officer of Edelman; and Debbi Vandeven, global chief creative officer of WPP’s VMLY&R.
Jurors will be looking for an “ecosystem of solutions,” said Carla Serrano, global chief strategy officer of Publicis Groupe. Donated media for the effort span digital, TV outdoor and print. Publicis will donate the production budget.
“It’s a co-creation that will come out of this work with media partners, the winners, the jurors and the holding companies,” Serrano said. “It’s more freeform than picking a winner and putting it on air on World Cancer Day.”
The pledge first called on employers around the world to sign the pledge to build open, supportive and recovery-forward work cultures for their employees. In February, an ad for the general public debuted to encourage workplace support for colleagues with cancer.