The top 5 creative campaigns you need to know about right now

This week: The major consumer tech and platform brands get creative via inventive and poignant storytelling, metaverse experiences and even "traditional" tactics. Subscribe to Ad Age now for the latest industry news and analysis. 5. Eldorado Cheese: A somewhat late response to Will Ferrell’s Super Bowl ad Agency: Morgenstern As we gear up for all the big Super Bowl LVI ads, one brand is still dwelling on a spot from last year's game. Nearly 12 months later, Norwegian cheese Eldorado has responded to Will Ferrell bullying its country in a GM commercial. The new spot takes a more grateful, mature tone than other reactions, such as that of Audi. (Fun fact: the star of this spot, Erik Hivju, is the father of "Game of Thrones" actor Kristofer Hivju, frontman of Audi's reaction ad.) Watch a ‘Game of Thrones’ star punch back at Will Ferrell’s GM ad for Audi Norway. 4. Coca-Cola: Tigers Agency: Ogilvy Shanghai Brands once again are coming out in full force to celebrate Lunar New Year, which begins Feb. 1 in 2022, the Year of the Tiger. Among them is Coca-Cola, which debuted an integrated push from Ogilvy Shanghai spanning film, digital billboards, games and even NFTs. The centerpiece is this charming film, animated out of Hornet, featuring a tiger father and son who bond together with the help of a bottle of coke. 3. ACLU: Disclaimer Agency: Oberland Ahead of the Supreme Court’s decision whether to strike down its previous ruling in Roe v. Wade, the ACLU teamed with Oberland to create this jarring “pharamaceutical” ad. It imagines a world where women’s access to abortion is limited, essentially leaving them with the condition of a “forced” pregnancy. That comes with a whole host of side effects, such as being “forced to travel out of state” and “take part in a pointless waiting period.” Also read: OKCupid doubles down on controversial campaign with pro-choice ad. 2. Liquid Death: Liquid Death is fixing the Big Game using witchcraft Agency: Party Land Speaking of the Super Bowl, one brand that will not be airing an ad is eco-conscious canned water company Liquid Death. Instead, on game day, it’s making a $50,000 bet via Caesars Sportsbook in favor of the underdog team. To help its odds, the brand is sending a witch to SoFi Stadium in L.A. on the Super Bowl to cast spells to steer the game in its favor. If Liquid Death’s team wins, it will donate half the pot to support organizations fighting plastic pollution. 1. Dove: As early as five Agency: Ogilvy London, Swift, Edelman, Mindshare Back in 2019, Unilever’s Dove teamed with the National Urban League, Color of Change and the Center of Wester Law and Poverty to create the Crown Coalition, aimed at ending race-based hair discrimination. As part of its efforts, Dove recently released a new study with startling revelations about Black girls’ experiences, which includes facing race-based hair discrimination from as early as five years old. The study found that 53% of Black mothers said their daughters have experienced hair discrimination, while about 86% of Black teens did so by the age of 12. That reality is made all the more clear, and personal, in this heart-rending film directed by Aisha Ford, about a Black woman and her hair journey over the years. The campaign was created and promoted by agencies Ogilvy London, Swift, Edelman and Mindshare. Read about Dove's haircare line inspired by an Oscar-winning film. For more great ideas, bookmark our section covering the best in brand creativity every day at Adage.com/Creativity. High-quality journalism isn’t free. Subscribe to Ad Age now for award-winning news and insight.

The top 5 creative campaigns you need to know about right now

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