The top 5 creative brand ideas you need to know about right now: April 13, 2020
Hello Creativity fans. This is Ann-Christine Diaz Creativity Editor at Ad Age Welcome to yet another week of pandemic-inspired Creativity. Here are our picks. TGIF? Does Friday even mean anything any more? Discuss.
Audi invites the isolated to take a four-hour roadtrip in this campaign from We Are Social. The film uses multiple cameras and a crew of four to capture gorgeous footage around Australia—all while maintaining proper social distance. It’s billed as a “slow TV journey” that many we can all take because, well, it seems we’re not going anywhere else anytime soon.
Burger King is helping out long haul truck drivers who are making crucial coronavirus deliveries in this campaign from David. Since drivers now have limited food options with the closure of many restaurants, BK is now letting those in Madrid designate their vehicles as their homes. That way, when they use the BK app, they’ll be able to get Whoppers dropped off at their own trucks.
Dove put a new face on its “Real Beauty” campaign in this push honoring healthcare workers on the frontline. Created by Ogilvy Toronto, it captures the faces of doctors and nurses, bruised and dented from the pressure of their masks. The endline reads, “Courage is Beautiful.”
Unlike a lot of the social distancing PSAs we’ve seen since the pandemic started, this one scared the bejeezus out of us—using ping pong balls, of all things. It comes from the Ohio Department of Health.
At number one, a message from Julia Louis-Dreyfus, courtesy of the office of California Governor Gavin Newsom. The actress, at home and separated from her glam squad, botches her makeup job as she reminds us to heed social distancing rules. It’s the comic relief we need in these grim times.
That's it for the Top 5. Make sure to check out more of the best in brand creativity at Adage.com/Creativity.