Hey Creativity fans. Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.
5. Aviation Gin: ‘Arlene’s Big Leap,’ Maximum Effort, 160over90
Ryan Reynolds is back again, this time to celebrate all those folks who are finally turning 21 on Leap Day this year, by bestowing them with a sip of Aviation Gin. He debuted this film starring Arlene Manko, who after 30,679 days of life, is now officially of drinking age. He’s offering up free Aviation to other 21-year-old seniors too.
4. Nike: ‘Mamba Forever,’ Wieden + Kennedy Portland
Los Angeles said farewell to late NBA star Kobe Bryant and his daughter Gianna at a memorial at the Staples Center last week, and Nike was one of those to pay tribute, with a video that ran on the screens above the crowd. The simple film uses plain white text against a black background to recall Bryant’s illustrious career, framed around a single word: “Forever.”
3. ‘Courageous Conversation Global Foundation: Not a Gun,’ Goodby, Silverstein and Partners
A short film from the Courageous Conversation Global Foundation and Goodby Silverstein & Partners illustrates how unconscious bias toward blacks and other people of color can lead to harmful, even fatal outcomes. And it does so with a simple candy bar.
2. Girls. Girls. Girls. Magazine: ‘Be a Lady’
Actress and activist Cynthia Nixon confronts the barrage of contradictory pressures women face in this powerful film from Girls. Girls. Girls. Magazine.
1. Tesco: ‘About Bloody Time,’ BBH London
U.K. retailer Tesco showed that it was listening to consumers with the debut of a new range of bandages in a diverse range of skin tones. The product was a response to a tweet that one of its employees noticed, in which a person said they could barely hold back their tears when they found a bandage that matched their skin for the first time. The product is being promoted in a campaign from BBH London saying, it’s “about bloody time.”
That's it for the Top 5. Make sure to check out more of the best in brand creativity at Adage.com/Creativity.
