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Video: Snapchat Star Julz Goddard on How Brands Can Better Leverage the Platform

Biggest Mistake Brands Make: Overlooking Snapchat
By Lindsay Stein. Published on April 06, 2016.
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How restaurant chains are duking it out to be the best in their categories

After discussing how brands can successfully and authentically collaborate with social media stars at the Ad Age Digital Conference, Julz Goddard, Snapchat Star; Founder and Director of Vibes, YesJulz! Agency, took some time to chat with Ad Age about some mistakes brands are making when it comes to Snapchat.

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Lindsay Stein

Lindsay Stein is an agency reporter at Ad Age, mainly covering creative, digital and PR. Prior to Ad Age, she was a senior consumer marketing reporter at PRWeek. When she's not writing – or training for obstacle course runs – she's working on personal projects, including film production.

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