After discussing how brands can successfully and authentically collaborate with social media stars at the Ad Age Digital Conference, Julz Goddard, Snapchat Star; Founder and Director of Vibes, YesJulz! Agency, took some time to chat with Ad Age about some mistakes brands are making when it comes to Snapchat.
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Video: Snapchat Star Julz Goddard on How Brands Can Better Leverage the Platform
Biggest Mistake Brands Make: Overlooking Snapchat