Health Care Marketing Impact Awards

How The Pink Fund’s campaign refocused the breast cancer fight on finances

The “Eyes Up Here” campaign featured over 30 women who had benefited from The Pink Fund. (Pink Fund)
November 12, 2024 09:44 AM

A less-talked-about aspect of going through breast cancer treatment is the financial burden many patients face. The nonprofit The Pink Fund tries to address this, providing short-term non-medical financial assistance for breast cancer patients in active treatment.

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