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Leading Women

NBCUniversal's Kelly Abcarian is reshaping measurement

(NBCUniversal)
JN
By:
Jack Neff
May 22, 2023 01:00 AM

Kelly Abcarian came to NBCUniversal in 2021 after years of leading innovation at Nielsen’s media measurement business. In short order, she was leading innovation in measurement for the media industry in a very different way.

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Parker Herren
HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
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