Nissan’s Allyson Witherspoon stays grounded while leading automaker to new marketing heights

Who needs ChatGPT when you have ChatCVP? At Nissan that stands for chat with the corporate vice president—an Ask Me Anything-style forum where Nissan employees can probe Allyson Witherspoon on how she feels about a variety of topics, including specific projects, future planning or even personal matters. “There are no pre-planned questions and we meet in small groups and the team members drive the conversation and what they want to hear from me,” Witherspoon wrote in an email interview.