12 Ads That Changed Super Bowl Marketing

Save your complaints. We're not choosing the best or worst ads in Super Bowl history, just the ones that advanced the niche practice of Super Bowl marketing. Whether they pushed the pop-culture envelope, captured consumer attitudes for a moment or forced changes in how the big game's ads are run, the following represent the commercials we think spurred the most movement. Advertising Age Player <!--//--><![CDATA[// ><!-- <!--//--><![CDATA[// ><!-- brightcove.createExperiences(); //--><!]]]]><![CDATA[> //--><!]]>