Update: Avocados of Mexico informed Ad Age on Feb. 3 that it no longer plans on using ChatGPT in its Super Bowl ad. You can find an updated story here.
Produce marketer Avocados From Mexico is leveraging ChatGPT as part of its Super Bowl campaign, with plans to include a QR code in its 30-second spot.
The QR code will link to a landing page integrated with the popular generative AI tool, according to Ivonne Kinser, Avocados From Mexico’s VP of marketing and innovation.
Once on the landing page, users will be asked to press a button to generate a tweet. On the backend, this information will be fed into ChatGPT, and the bot's response will appear as text on the landing page. The user will then be encouraged to tweet text during the game. Such guardrails have been put in place in order to keep the interaction relevant to the brand and ad, said Kinser.