Coffee mate is introducing three at-home cold foams: Italian sweet creme, Toll House brown butter chocolate chip cookie and French vanilla. The foams, which come in a whipped-cream style canister, will hit stores in January, a month before the Big Game in New Orleans.
“With 1 in 5 coffee drinkers craving whipped topping on their beverages, and cold coffee on the rise, we couldn’t think of a better way to introduce our most experimental product yet,” said Daniel Jhung, President of Nestlé USA’s beverage division.
Wieden+Kennedy New York was also behind Coffee mate’s latest campaign, “The Ultimate Coffee Lover,” which focused on several kinds of coffee-obsessed consumers—the person who travels for the perfect cup, the guy who drinks iced coffee at the height of winter, people who see coffee as a “little treat” and even a Coffee mate-stealing yeti.