Coors Light returning to the Super Bowl

LL Cool J played the conductor of the Coors Light Chill Train in a Super Bowl 2024 ad. (Coors Light)

By:

Jon Springer

October 24, 2024 04:00 PM

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Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

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Parker Herren

8 streaming and CTV predictions for the TV upfronts

Brand Marketing

Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000

NFL CMO on reaching youth and diverse consumers through philanthropic marketing

How sports hype videos became a marketing tool for teams—watch 8 winners

Sports

By:

Jon Springer

How sports hype videos became a marketing tool for teams—watch 8 winners