FanDuel’s “Kick of Destiny 2” Super Bowl commercial paid homage to the late actor Carl Weathers, who played Rob Gronkowski’s coach in the campaign.
Weathers’ death earlier this month led the brand and agency Wieden+Kennedy to make adjustments to its Big Game campaign, which was built around a live pre-game field goal attempt by Gronkowski. Two versions of a second-quarter ad were created, one for either outcome of the kick.