Super Bowl

Ford Plans 90-Second Super Bowl Commercial Before Kickoff, Dealers Told

Mark Fields, CEO of Ford Motor Co., at a news conference at the company's assembly plant in Flat Rock, Mich., in January. (Jeff Kowalsky/Bloomberg)
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By:
Michael Martinez
January 29, 2017 01:22 AM

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There are various ways marketers can evaluate their agency partners’ financial fitness.

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