Heineken is bringing its non-alcoholic beer to the Super Bowl, with help from Marvel's Ant-Man, continuing a partnership that began during college football’s championship game.
A 30-second spot for Heineken 0.0 will run in the game’s first half. It continues a campaign that began with a 15-second ad that debuted on Jan. 9, the same day as the college football title game. It plugged the beer and “Ant-Man and The Wasp: Quantumania,” which premieres in theaters on Feb. 17.
That spot (below) stars Paul Rudd, as will the Super Bowl ad. Marvel Studios’ partnerships team produced the creative in collaboration with Heineken 0.0, Publicis agency Le Pub and production company Bullitt.