Hellmann’s Super Bowl teaser suggests a ‘When Harry Met Sally’ reunion

Manhattan’s famous Katz’s Deli figures into Hellmann’s Super Bowl spot and a teaser being released today, in which a waitress takes a meticulous order that includes paper-thin tomato slices and the brand’s mayonnaise—on the side. The Unilever brand isn’t saying exactly what this is all about, but there are strong clues it involves “When Harry Met Sally…” The commercial will pay homage to a “timeless deli scene featured in a famous 1980s rom-com” and will clue viewers into a sandwich that’s “about to become the most-craved item during football’s biggest weekend,” the brand stated in a press release. Along with the setting and specificity of the off-camera woman’s order, fans of the 1989 film will recognize the song at the end of the 22-second teaser as a rendition of “It Had to Be You.” Super Bowl commercials Tracking the latest brand and agency plans Click here While the brand is playing coy, Meg Ryan and Billy Crystal posted a joint photo on Instagram on Wednesday, mentioning that they are “reuniting for something iconic.” View this post on Instagram A post shared by Meg Ryan (@megryan) “This year, we’re tapping into nostalgia and the timeless appeal of Hellmann’s, which has been a part of so many flavorful moments since 1913,” Jessica Grigoriou, senior VP of marketing for condiments at Unilever North America, said in a statement. WPP’s VML is handling creative for the Super Bowl effort, with sibling Mindshare on media and independent Edelman handling PR. Given the preponderance of evidence, “When Harry Met Sally…” certainly appears to be the movie reference in question. Of course, there are other Katz’s scenes in cinematic history. Per Wikipedia, Katz’s was also a location for the less-famous 2004 rom-com “Looking for Kitty.” The deli has also been a location for some non-rom-coms, such as “Off Beat” (1986), where a group of police officers enjoy a meal. A contract to kill Frank Sinatra’s character in the 1977 film “Contract on Cherry Street” was drafted in Katz’s meat locker. In any case, this is Katz’s second ad in less than a year. Nicolas “New York Nico” Heller directed a late 2024 commercial for Katz’s in exchange for using the renowned Lower East Side eatery as his wedding venue.

Hellmann’s Super Bowl teaser suggests a ‘When Harry Met Sally’ reunion

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