Hologic Inc., a medical tech company focused on improving women’s health, is running a 30-second national spot for its Super Bowl debut. The company did not provide agency details about the ad, which is slated to run in the first half of the game.
While creative details are also sparse, the commercial is intended to highlight women’s health through an emphasis on early detection and treatment. It was created by a female-led team and the brand hinted at the inclusion of A-list talent.
This not only is Hologic’s first Super Bowl effort but also its first time advertising to consumers. The brand will also advertise in the 2022 Winter Olympics as it hopes to reach the widest possible audience.
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