Super Bowl

Super Bowl and AI—how the tech is shaping brands’ creative and social strategies

Generative AI was certainly a tool for marketers developing Super Bowl ads. (Illustration by Ad Age)
AH
By:
Asa Hiken
February 05, 2024 10:00 AM

Featured Stories

Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

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So you’re graduating and want a marketing career—tips from ad industry leaders
Winners and losers
Marketing winners and losers of the week
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Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
BB
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Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
Agency layoffs—how to know if you’re at risk and what to do next
Agencies
LR
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Lindsay Rittenhouse
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