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Super Bowl

Watch Instacart’s Super Bowl ad—and spot the cameos by multiple brand mascots

Instacart unveils a Super Bowl commercial fit for ad nerds. (Instacart)
EW
By:
Erika Wheless
January 30, 2025 02:00 PM

If you ever wanted a Super Bowl ad with the Old Spice guy and Chester Cheetah, you’re in luck.

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Newfronts
How Tubi is positioning its ad products for buyers leaving traditional TV
Newfronts

Tubi pitches a slate of new ad formats during its NewFronts presentation, plus an app experience to imitate social and an Amazon partnership.

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How Tubi is positioning its ad products for buyers leaving traditional TV
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CMO job moves and hiring trends to watch
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Why Roku is skipping the NewFronts this year and what it means for marketers
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NewFronts 2025—what brands and agencies need to watch
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