Meta to run Super Bowl ad promoting Ray-Ban smart glasses with Chris Hemsworth and Chris Pratt

Meta will air a Super Bowl ad highlighting its Ray-Ban smart glasses, starring actors Chris Hemsworth and Chris Pratt, the company announced today. It will be Meta’s first Super Bowl ad since 2022. The 2025 spot will aim to show how the Ray-Ban glasses allow users to stay digitally connected and physically present. Meta did not share when the ad would run during the Feb. 9 telecast on Fox or which agency worked on it. Super Bowl commercials Tracking the latest brand and agency plans Click here Meta has been positioning the glasses as a vehicle for some of its most futuristic technology, namely AI and extended reality. During the company’s annual Connect conference in September, CEO Mark Zuckerberg announced new Meta AI integrations for the Ray-Bans, including live language translation and memory. These capabilities are powered by the same AI platform implemented in Meta’s family of social media apps, including Instagram and Facebook. Around the same time, Meta extended its partnership with Ray-Bans owner EssilorLuxottica through 2030. Get behind-the-scenes details from Big Game advertisers at Ad Age’s live-streamed Super Bowl Playbook event on Feb. 4. Register and learn more at AdAge.com/SuperBowl2025. Smart spectacles are also Meta’s leading horse in the extended reality category. While it continues to offer the immersive Quest headset, the tech company is focused on building a new pair of smart glasses called Orion, which received significant attention at last year’s Connect when Zuckerberg teased the device. Little is known about Orion, although as with the Ray-Bans, it is more similar to ordinary glasses than the bulky Quest and Apple’s competing headset, the Vision Pro. Meta’s last Super Bowl ad, a 90-second spot from Anomaly LA, highlighted Quest, following members of an animatronic house brand as they moved through the metaverse. Meta’s only other Super Bowl ad aired in 2020, when the company was still called Facebook.

Meta to run Super Bowl ad promoting Ray-Ban smart glasses with Chris Hemsworth and Chris Pratt

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