Michelob Ultra’s Super Bowl strategy this year celebrates what it calls a cultural shift happening in golf—and it includes a deal with Netflix that plugs its forthcoming docuseries “Full Swing,” which will give viewers access inside the PGA Tour.
The Anheuser-Busch InBev brand today released both of its in-game ads.
A 60-second ad called “New Members Day” features celebrity athletes and actors reenacting scenes from the greens of Bushwood Country Club, the fictitious course featured in the 1980 comedy “Caddyshack.” Tennis legend Serena Williams and actor Brian Cox are the main combatants on the links; basketball players Nneka Ogwumike and Jimmy Butler; soccer star Alex Morgan; former NFL quarterback Tony Romo and boxer Canelo Álvarez also appear in the ad. Sharp-eyed viewers may recognize Williams' caddy as Michael O'Keefe, the actor who played Danny Noonan in the 1980 movie. And the "Michelob Ultra Guy," so named by being caught on film with the beer at a golf tournament, appears as an extra.