The company said it will “build on iconic Super Bowl moments from Mars that have delivered fan-favorite spots for more than a decade,” according to a release, pointing to the 2023 ad featuring Maya Rudolph as M&M’s new spokesperson, its 2021 “Come Together” ad with Dan Levy and the “You’re Not You” Snickers ad from 2010 with Betty White. (M&M’s sat out the 2022 Super Bowl.)
“We’re excited to continue celebrating our relationship with the NFL by using the moment to kick off a new focus on products for M&M’s in 2024,” said Gabrielle Wesley, chief marketing officer of Mars Wrigley North America, in a press release.
This will be M&M’s ninth Super Bowl ad since 1998. The candy brand joins Nerds, Pringles, Oreo and Hellmann’s among the food brands to have publicly confirmed Super Bowl ad buys. Coors Light, BetMGM and BMW have also said they will be in the game.