Riding a reformulation it says has made it tastier, smoother and more like its parent brand, Pepsi Zero Sugar is embarking on an aggressive marketing campaign that will give away 10 million drinks and land it a spot in the Super Bowl.

The new formula is currently rolling out across the country. PepsiCo said it would offer up to 10 million free Pepsi Zero Sugars during the NFL playoffs for customers who text "FREE PEPSI" to 81234 or text "FREE ZERO" to that number during the Super Bowl.

Pepsi launched Zero Sugar in 2007, then known as Pepsi Diet Max. It switched to the name Pepsi Zero Sugar in 2016. The new formulation made the caffeine the same level as regular Pepsi while removing ginseng from the recipe, resulting in a drink that tastes more like Pepsi, a spokeswoman said.

Details of the Super Bowl commercial, including the agency and timing, would be announced at a later date, the spokeswoman said.

PepsiCo said the brand would be running new advertising throughout the NFL playoffs, which begin this weekend, declaring "Zero never tasted so good.”

The company also said the brand would run prominent retail promotions with key retailers throughout the year.

This marks the first time since 2020 that Pepsi has run an in-game spot. In the past two years the brand focused its Super Bowl marketing on its halftime sponsorship. But that deal ended last year, with Apple Music taking over the halftime show.