Planters has leaked what appears to be its upcoming Super Bowl spot. Fans of Mr. Peanut, you’ll want to brace yourselves.
According to Mr. Peanut’s Twitter profile, the “final final” spot for the “Big Game” shows the spokesnut and two guys driving along in the Nutmobile, singing along to Cutting Crews’ “(I Just) Died in Your Arms,” as they take a scenic drive on a winding road. Then an animal gets in their way.
As the three passengers — and their can of Planters nuts — are flung from the Nutmobile they hang on a branch for dear life. As the branch begins to break, Mr. Peanut makes the ultimate sacrifice.