Pringles plans to return to the Super Bowl with its fourth consecutive spot during the ad industry's and snack industry’s biggest day, the Kellogg Co. brand announced today.
Specific plans were not disclosed, but the brand revealed that “Pringles looks to build on previous years with a spot that features the hilarious consequences that occur when people get engrossed in Pringles Flavor Stacking combinations.”
In this year’s Super Bowl spot, Pringles teamed up with “Rick and Morty” for a commercial that felt more like a scene from the show. That push helped Pringles grow at a double-digit clip. And, like other brands, it has continued to benefit from people buying snacks to consume at home during the coronavirus pandemic.