The kickoff to Super Bowl LVI is still more than three months away, but marketers have been laser-focused on the upcoming game since early this summer, clamoring for commercial time with such intensity that NBC was almost completely sold out of ad inventory before the NFL season even began.
Despite the cost to air in the Big Game hitting record-setting levels — and the decline in linear TV ratings — advertisers still see the annual football championship as one of the best opportunities to reach consumers en masse.
Below, Ad Age has compiled answers to some of the most commonly asked questions about the Super Bowl and its advertising as marketers look ahead to the most-watched annual event on TV.