Super Bowl LVII is in the books. But before we start counting down to the 2024 Big Game, set for Feb. 11, 2024, we bring you one final edition of the 2023 Super Bowl newsletter.
Who won the ad game?
The results are in—and the best news for chief marketing officers and agencies with ads in the game is that there are so many Super Bowl ad ranking services that you are likely to find at least one that praised your spot.
The USA Today Ad Meter remains the most widely cited scorecard, and it ranked The Farmer’s Dog’s spot first. Amazon, which also told a doggie story, came in third. Bud Light won the beer battle, according to the Ad Meter, which put the Anheuser-Busch InBev-owned brand’s ad in sixth place, ahead of competitor Molson Coors’ spot—which plugged Miller Lite, Coors Light and Blue Moon. It came in 16th.
As for Ad Age, our creativity editors loved the Amazon ad, followed by the NFL’S “Run with it,” Doritos’ “Try Another Angle,” General Motors’ “Why not an EV,” and the Ben Affleck spot from Dunkin’, which he both starred in and directed.
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