QuickBooks to air first Super Bowl spot for its own brand

Intuit is going to have a busy Super Bowl—after confirming last year that it will again have a spot for its TurboTax brand, the company announced today it will also be advertising its QuickBooks brand in the game. This is the first time QuickBooks will have its own branded commercial in the game, though it does have Super Bowl experience. As part of a small business contest offering, the brand ran a Super Bowl ad for Death Wish Coffee in 2016 and a spot for GoldieBlox in 2014. Intuit ran its own branded spot in the 2018 Super Bowl. While QuickBooks has not revealed the February commercial yet, the new spot will be in keeping with the brand’s recently unveiled “Early Start” campaign. A recent 30-second spot showcases the uncertainty that small business owners often experience when dealing with the numbers side of their companies. “QuickBooks can help,” a voiceover says. See which brands are buying ads in Super Bowl 2022. RSVP for Ad Age’s Super Bowl event on Feb. 8 at AdAge.com/InDepthSuperBowl. The brand’s 30-second Super Bowl spot will air in the fourth quarter. “We're launching a full-year campaign and saw a big opportunity to reach Early Start business owners during the biggest football game of the year,” said Dan McCarthy, senior VP and chief business officer at Intuit, in a statement. “Our appearance there will be just one aspect of our campaign, and we believe it will be an excellent platform to demonstrate all that QuickBooks can do to help Early Starts grow and succeed.” The campaign, which was created with QuickBooks’ creative agency of record TBWA\Chiat\Day LA, is currently running across broadcast and digital channels. It will also include social media marketing, influencer activations, and educational content offering advice and resources for business owners. QuickBooks also worked with Critical Mass, Collectively, Access Communications and Initiative on the overall marketing push.

QuickBooks to air first Super Bowl spot for its own brand

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