Triller, the app that wants to take on TikTok, has a Super Bowl commercial in the works to run on CBS during the game, according to a person familiar with the company's plans.
Triller, a music-and-video-sharing app, burst into prominence this summer, when it looked like Chinese-owned TikTok was in trouble in the U.S. (Outgoing President Donald Trump tried to ban TikTok, citing concerns over its foreign ownership, and Triller's founders and investors tried to capitalize by wooing top creative talent to try its app instead.)
TikTok has remained strong in the U.S., but Triller, which claims to reach 65 million people a month, has not given up its quest. Now, the company plans to spend millions on a Super Bowl spot. Triller will play the role of scrappy startup with its first sponsorship at the Super Bowl.