Watch Uber Eats’ Super Bowl ad packed with celebrities and food puns

Matthew McConaughey connects all the dots in Uber Eats’ Super Bowl spot to support his fictional theory that football was actually created to make viewers hungry. The celebrity-filled ad, called “Century of Cravings,” goes back in time to show key moments in history that put food-related references into football, starting with calling it a “pigskin” to make people crave bacon (with help from Kevin Bacon). McConaughey, “Hot Ones” host Sean Evans and a friend, Bill, dive into a plate of buffalo wings—perhaps why Buffalo got its own team? McConaughey, dressed as Bears coach Mike Ditka, tells William Perry that yes, he does have to go by “refrigerator.” The ad also shows McConaughey as Peyton Manning, suggesting the quarterback was trying to sell Omaha steaks with his signature pre-snap word. A boardroom scene that includes Charli XCX and Martha Stewart includes McConaughey pointing out that this year’s game has a halftime show sponsored by an apple—the Apple Music Super Bowl LIX Halftime Show—in Caesars Superdome, a dome named after a salad. The 60-second ad from Special Group U.S. will air during the second quarter of Sunday’s game on Fox. Super Bowl commercials Tracking the latest brand and agency plans Click here An extended version of the in-game ad makes the connection between football Sundays and ice cream sundaes and offers up a food-infused origin story for the Green Bay Packers—a team named after meatpackers with fans known as cheeseheads. It also explains the meaning behind the word “bowl” in Super Bowl and suggests the Roman numerals for this year’s game, Super Bowl LIX, be read as “licks.” The commercial culminates a Big Game campaign that has included multiple teasers starring the celebrity cast. @uber @Martha Stewart and @Charli XCX are listening—can’t promise they’re not judging. #ubereats ♬ original sound - Uber To drive home the football and food connection, Uber Eats has teamed up with Stewart to create a special Caesar salad delivered in a bowl shaped like the Caesars Superdome. The salads will be available on Uber Eats through Sunday in New Orleans, New York, Los Angeles and Houston, as well as Jacksonville, Orlando and Tampa, Florida. Uber Eats also worked with the NFL to cover the word “Superdome” on the stadium with a sign that says, “Salad?” with a QR code to order Stewart’s salad. The Super Bowl ad continues Uber Eats’ conspiracy campaign that began airing during the NFL season. This will be Uber Eats’ fifth consecutive Super Bowl ad and will once again compete with a spot from rival DoorDash.

Watch Uber Eats’ Super Bowl ad packed with celebrities and food puns

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