Uber Eats is using its Super Bowl ad to remind customers that the platform can deliver almost anything. But in order to remember that, the brand is suggesting people have to forget something else.

The 60-second spot from Special Group U.S. shows Jennifer Aniston receiving an Uber Eats order, and remembering Uber Eats’ breadth means she forgets she worked with her “Friends” co-star David Schwimmer. The Beckhams forget that Victoria was a part of the Spice Girls. Jelly Roll forgets he has face tattoos, and Usher will forget that he just played the halftime show. (The spot will air in the third quarter.) Usher also makes a cameo in BMW’s ad, which runs in the first quarter.

The Uber Eats ad was directed by Jake Szymanski.

This will be Uber Eats’ fourth consecutive Super Bowl appearance. The brand has been known for pulling in a variety of celebrities. Last year, Uber highlighted its Uber One membership with an ad starring Diddy. In 2022, Uber Eats had another star-studded ad with Jennifer Coolidge, Nicholaus Braun, Gwenyth Paltrow and Trevor Noah eating household items. The year before, the brand tapped into Wayne’s World and Cardi B to spotlight local restaurants.

Uber Eats competitor DoorDash will also be running a Big Game spot, with the ambitious goal of delivering every item shown in Super Bowl ads—from cars to mayonnaise—to one lucky winner.