ViacomCBS is “virtually” sold out of commercial inventory in Super Bowl LV, a company spokeswoman confirmed.
This is similar phrasing CBS has used in prior games. While all inventory is accounted for, if a brand comes in with an attractive offer they could find an opportunity.
This year's game will look a bit different than years prior, with Super Bowl advertising stalwarts like Budweiser, Pepsi, Coke and Hyundai sitting on the sidelines. They will be replaced by a large chunk of first-time Super Bowl advertisers, including Huggies, Scotts Miracle-Gro and Chipotle, with more expected to announce their ad commitments in the coming days.
The automotive category and movie studios, will, unsurprisingly, air fewer spots in the game, according to a person familiar with the situation. This come as studios, in particular, have been hit especially hard amid the pandemic, with theaters in some major cities still closed and the debut of blockbuster films repeatedly delayed.
While movie studios may be a lighter category, the streaming video space is still strong, though none have confirmed their appearance thus far in the game.