Watch the broadcast replay below—and follow the conversation on Facebook, LinkedIn, Twitch, and Twitter.

Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.

In today's edition of Remotely, E-Trade Chief Marketing Officer Andrea Zaretsky goes inside the company's Super Bowl campaign with Ad Age Editor Jeanine Poggi.

E-Trade will once again bring its icnonic baby to the Super Bowl stage. After discontinuing the baby in 2014, E-Trade brought him back during last year's game. In this year's game, E-Trade plans to air a 30-second spot in the first quarter. It worked with its creative agency MullenLowe on the commercial. 

E-Trade, which was acquired by Morgan Stanley three years ago, has been a regular Super Bowl advertiser, running ads from 2008 through 2013, then again in 2018, 2021 and 2022. 

Zaretsky joins Remotely to give a sneak peek of the spot and delve into E-Trade's Super Bowl strategy.