Watch the slo-mo version of Coors Light’s Super Bowl Chill Train ride

The virtual passengers aboard the Coors Light “Chill Train” were revealed in a slow-motion version of the brand’s fast-moving Super Bowl ad released today. Coors Light brought its “Chill Train” back for the first time in more than 12 years, in the beer brand’s recently released in-game ad. It also offered “seats” on the train to fans through an online booking process and sweepstakes. Winners could only be seen in slow motion given the speed of the train, which Coors Light said moved at 900 miles per hour. Riders received an actor’s contract fee of $500 and had their faces added to the train through CGI. Among the passengers viewable on the train are Dan “Big Cat” Katz and Eric Sollenberger, aka PFT Commenter, co-hosts of the “Pardon My Take” podcast; Fran Mariano and Ria Ciuffo, co-hosts of “Chicks in the Office,”; “Thursday Night Football” analyst Kirk Herbstreit (pictured with his dog, Ben); and the “Coors Light Beer Wolf,” a brand mascot from the 1980s. Droga5 handled the ad, called “The Return of the Coors Light Chill Train,” which was directed by Daniel Warwick. The two-minute version released today is slowed for 30 seconds to show the passengers in the train’s five can-shaped cars. The ad running in the game is 30 seconds. Here is the 30-second version: The Coors Light beer train originated in 2005, when it was known as the Silver Bullet, and ran in advertising until 2011. It remained a popular symbol for the brand, said Chris Colliton, executive creative director at Droga5, noting that 75% of the fans participating in last year’s Coors Light Super Bowl ad stunt—a “prediction” contest run with DraftKings—selected the return of the beer train as one of their choices. “I think we felt a bit of duty to the world to bring it back into the spotlight,” Cotillon said. Super Bowl commercials Tracking the latest brand and agency plans Enter here The ad is Coors Light’s first-ever standalone Super Bowl spot (it shared last year’s commercial with Molson Coors sibling brands Miller Lite and Blue Moon). It comes as the brand is riding high on sales and share gains it made against rival Bud Light in 2023. Anheuser-Busch InBev-owned Bud Light is also advertising in the Super Bowl, as it attempts to spark a comeback from last year’s controversies. “The Return of the Coors Light Chill Train” shows the train speeding from its mountain hideaway to the home of a family about to watch football. Along the way, it spews snow, ice crystals and Coors Light cans to those it zooms by including a man hanging his laundry, country star Lainey Wilson doing a photoshoot, and a couple relaxing on a beach in a scene spoofing Corona’s “Find Your Beach” ads. LL Cool J plays the train’s conductor.

Watch the slo-mo version of Coors Light’s Super Bowl Chill Train ride

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