Super Bowl

Watch Dove’s Super Bowl ad aiming to keep girls in sports

Girls get knocked around on the field, rink and gym, but it's low body confidence that makes many quit, according to Dove's Super Bowl spot aimed at encouraging girls to stay in sports.
Ad also supports the Body Confident Sport program to create a first-of-its-kind scientifically backed set of coaching tools to build body confidence in girls ages 11 to 17. (Dove)
February 02, 2024 03:09 PM