Under Oza’s Cavu Consumer Partners and Cavu’s internal agency Uncommon, Mother Beverage was rebranded as Poppi and relaunched in 2020 (also shown on “Shark Tank”). Oza has said he envisions Poppi as a $1 billion brand.
Poppi calls itself the No. 1 selling soda brand on Amazon, with a leading 19% market share in the soft drinks category, vs. 11% for Coca-Cola. The brand has expanded throughout the grocery channel with plans to expand in convenience stores this year.
Poppi has a formidable online following, working with more than 2,300 creators in 2023. Its TikToks last year generated 204 million impressions and 2.3 million engagements.
PepsiCo's Starry and Mtn Dew Baja Blast brands are also advertising in the Super Bowl. Starry, like Poppi, has focused its marketing on Gen Z; its Super Bowl puts a humorous angle on moving on from older sodas.
Coca-Cola, which is not advertising in the Super Bowl, announced two new varieties this week: Coca-Cola Spiced and a Coca-Cola Creations flavor called Happy Tears, which is available only on TikTok Shop.