Festivalgoers will have a new playground to explore SXSW in the virtual world, with the conference having built a digital replica of Austin.
On Tuesday, the festival organizers revealed the online world that includes Austin landmarks like The Paramount Theatre, Mohawk, the Contemporary Austin, Empire Control Room & Garage and other downtown venues visitors typically see walking along Congress Avenue. The SXSW Online XR world is one way the festival is trying to offer attendees attractions while they still can’t physically visit Texas. SXSW is set to take place March 16-20.
The virtual Austin looks a little like “Animal Crossing,” the expansive online game world. SXSW says that all pass holders will have entry into the VR space, where some of the programs will also be available.