TV networks and digital platforms are gearing up for their annual lavish shows for advertisers, where they will promote their upcoming content and latest innovations. This year’s festivities come as network groups are desperate to boost ad revenues against what some buyers have called the softest market in decades.

Bookmark this page to stay up to date on when and where upfront and NewFronts presentations will take place, and read on below for more details surrounding the TV negotiating season. All times are listed in Eastern Time.

Last year’s presentations were notably less starry as A-list talent pulled out of appearances in solidarity with the then-striking Writers Guild of America (and soon after SAG-AFTRA). This year’s shows promise to be a true return to form for the first time since before the pandemic. 

Still, there have been some noticeable changes. Paramount will once again sit out of the traditional TV upfront week in favor of multiple one-on-one shows with agencies. And tech and streaming giants continue to press into the week historically devoted to TV networks—YouTube’s Brandcast returns and Netflix will present its first in-person show. It remains to be seen what Amazon, which launched ads on Prime Video earlier this year, has in store.

Several media companies plan to make their presentations a more immersive experience outside of the more traditional theater setting. Netflix will host its so-called The Netflix Experience, a come-as-you-please pop-up for ad partners featuring games and food tied to the platform’s franchises. Hallmark and AMC Networks also promise show-related experiences for their respective upfront presentations, according to the companies.

Digital platforms including streaming, print, podcast and social media will also have their time to pitch advertisers at the annual IAB NewFronts, which will kick off April 29. Similar economic hardships are sure to be a talking point among digital media, as well as innovations in emerging tech such as AI.