2007 Creativity Award Winner: Skittles "Experience the Rainbow" Campaign

Who says television is dead? TBWA/Chiat/Day/N.Y. turned out a fresh batch of bizarre spots stunners for its Masterfoods candy muse, winning the votes of our esteemed jury. An opera-singing rabbit, a sleazy job searcher with a facial hair appendage, and a mini man who chugs Skittles leaking from the ceiling proved that brilliant ideas are still possible on TV?and on the internet, where the spots have spawned a second life, thanks to YouTube and others of its ilk. The candy once associated with the "Taste the Rainbow" tag is more magical than ever, twisted out and tuned into modern viewers' tastes. And while the storylines seem skewed, they blatantly champion the brand: Skittles?so delicious that you'll regret trading your most valuable posession for them; so wonderful that they can help you (and your serpentine beard) win over a job interviewer. The ceiling leak? OK, well maybe that one's a little obtuse, but hilarious nonetheless.